Print and Publishing Blog 6/4/11

Introduction
This is some examples of some work which i have been doing in print and publishing, this is mainly me showing pieces of work i have done in certain sessions.






This is a piece of work made using illustrator, most of the characters where already created as a tutorial. I spent some time on the couple of characters on the left using the shape tool. In illustrator, unlike photo-shop, you use paths to create lines and fills for the colour. So it doesn't go pix-elated when you look at the image up close because of how the image has been made with vector tools on illustrator and not made in photo shop. This is the advantages of using illustrator rather than photo shop.





This is another piece of work I've made using illustrator, i mainly used the warp tool on illustrator to edit what i was given from the shared drive. I spent some time seeing what i could do with the tool to understand what it does and what i can use it for. I've learn't this tool is good for making images more interesting and can be useful to use when necessarily needed, before i used the tool on it, it was a picture of simple shapes. Unfortunately i cannot make the images any bigger because they are screen-shots.




This is mood-board i have also created in lesson, it's slightly pix-elated because its been made on photo-shop compared to illustrator. It is some work expressing my ideas on using skittles and what i can do and how i feel about it with my ideas. I didn't create the images myself, i gathered them from the internet to give me a wider idea of what i could do and what i can use.

In this project I’m writing a proposal about my product, skittles. I am aiming my skittles advertisement towards the target market of 5– 25 years and mostly from normal middle class backgrounds. To research my target audience market, I may need to use the Internet to research and gather my information I need to know about target markets. The idea of mine is to use a picture

of an open packet of skittles, with them scattering out onto the surface which would be white.

I may use the idea of skittles falling onto a hand because it adds the feel of human need to it, being a personal level of enjoyment. Being the hand catching the skittles makes it look more exciting to look at and has visual satisfaction too. This whole piece of work is going to be a poster campaign.

I have decided to use the words 'Feel the flavour" to play on the idea of the hand feeling the skittles, but also when you eat them, you'd "Feel the flavour". Someone could say that this advert has a 1950's/60's style to it, being that it looks like pop art because of its saturation i've added on photoshop.

I will be looking at other sweets advertising to get an idea on how to compare it to mine, looking at the style of how its been made as well as the fonts and the images.

This is my final idea for the project, i chose to use a hand to make it include two different objects at the same time. In this, with skittles falling from the packet onto the hand. I thought this would be a good idea because it would make it look magical and exciting with a fantasy style, as if they are falling in slow motion to make it appeal to my target audience as well as an interesting concept to use.
For this, I've contrasted strong colours to make it a stylized version of a real photograph. I think this works well because it fits well with the product placement.

This is the final copy of my finished poster .
With the background i decided to add a shade a light blue to set the mood its giving out, i aimed to create a mood of calmness to it because i thought it would be a suitable theme. I also decided to add this shade of blue because it gives a feel of sweetness and positiveness to it, i also think it suits because it gives it a feeling of energy being the topic is on sweets.